Ratan Chauhan is a Rajasthani singer born August 31, 1998. Famous tomboy influencer with 3.4M Instagram followers. Net worth ₹7 crore. Read her story.
- Quick Facts About Ratan Chauhan
- Early Life and Family Background
- Educational Journey
- Rise Through Social Media
- Musical Career and Achievements
- The Tomboy Identity and Public Perception
- Entrepreneurial Ventures
- Net Worth and Earnings
- Collaboration and Friendships
- Challenges and Resilience
- Cultural Impact and Influence
- Wrapping Up
- Frequently Asked Questions
Ratan Chauhan, born Navratan Chauhan, has carved a unique niche in India’s social media landscape. The 27-year-old singer and entrepreneur from Rajasthan rose to fame through her distinctive tomboy persona and soulful Rajasthani music. Her journey from a small village to becoming a multi-million follower influencer showcases the power of digital platforms in transforming lives. Known affectionately as Nikku, Ratan’s unconventional style and authentic personality resonated with millions. She built a loyal following on TikTok before the platform’s ban, then successfully transitioned to Instagram and YouTube. Today, she manages a thriving music career alongside her fashion business, Karni Fashion, proving her entrepreneurial acumen.
Worth" loading="lazy" width="180" height="120">Quick Facts About Ratan Chauhan
| Detail | Information |
|---|---|
| Full Name | Navratan Chauhan |
| Nickname | Ratan, Nikku |
| Date of Birth | August 31, 1998 |
| Age | 27 years (as of 2026) |
| Birthplace | Khatipura, Rajasthan, India |
| Profession | Singer, Social Media Influencer, Entrepreneur |
| Net Worth | ₹7 Crore (approx.) |
| Education | B.Com Graduate |
| Famous For | Rajasthani Songs, Tomboy Style |
| Business | Karni Fashion |
Early Life and Family Background
Ratan Chauhan was born on August 31, 1998, in Khatipura, a small village in Rajasthan, into a middle-class Rajput family. Her father chose the name Navratan even before she was born, deciding that regardless of gender, his child would bear this name. This decision reflected his progressive mindset despite traditional surroundings. Tragically, Ratan lost her father to lung damage, a loss that profoundly impacted her life. In interviews, she revealed that her father was her greatest strength and inspiration. The grief from his passing led her into depression and prompted significant changes in her life, including cutting her long hair short. Her family consists of her mother and younger brother, Kuldeep Singh Chauhan. The three have remained close-knit, supporting each other through challenges. Her mother encouraged Ratan’s unique style choices, including her preference for boyish clothing and hairstyles.
Educational Journey
Ratan proved herself an excellent student during her school years. She attended a local school in Rajasthan where she was known as Kinju didi among peers. Her academic performance was impressive, scoring 82 percent in tenth grade and 72 percent in twelfth grade. Her family initially envisioned a banking career for her, hoping she would follow a traditional professional path. However, Ratan’s interests lay elsewhere. She was actively involved in extracurricular activities, participating in every dance, singing, and sports event her school organized. She pursued higher education in commerce, earning a B.Com degree from Alankar PG Girls College in Jaipur. During her college years, she began exploring social media as a creative outlet. A video she posted while feeling upset went viral, receiving thousands of views and sparking her interest in content creation.
Rise Through Social Media
Ratan’s journey to fame began on TikTok, where her unique persona captivated audiences. She posted videos daily, combining lip-sync performances with her distinctive tomboy aesthetic. Her authentic presentation and relatable content quickly gained traction. On TikTok, she amassed an impressive 3.3 million followers and over 100 million likes. People were drawn to her boyish appearance and the confidence with which she presented herself. Many viewers were initially confused about her gender, which only added to her intrigue and memorability. When TikTok was banned in India in 2020, many content creators struggled to find alternatives. Ratan demonstrated resilience by immediately pivoting to Instagram Reels, which had just launched. She adapted her content strategy and continued building her audience without missing a beat. Her Instagram account now boasts over 3.4 million followers. She posts dance videos, lip-sync content, and promotional material for her music and business. Her engagement rates remain high, demonstrating her continued relevance in the rapidly changing social media landscape.
Worth 2026" loading="lazy" width="180" height="120">Musical Career and Achievements
Ratan launched her singing career with the devotional bhajan video on YouTube in November 2018. This initial upload marked the beginning of her YouTube journey, which has since grown to 5.08 million subscribers. Her channel features original songs, music videos, and occasional vlogs. Her breakthrough in music came with “Karni Chirja,” a Rajasthani folk song that became her signature tune. The song celebrated regional culture and showcased her vocal abilities. It resonated deeply with audiences from Rajasthan and beyond. Other popular tracks in her discography include “Sherni,” “Hanju,” “Maa,” “Nasha,” “Fikar,” “Shehzadi,” “Jaipuriyo,” and “Kagliyo.” These songs collectively have garnered millions of views on YouTube. Each release demonstrates her versatility in handling different musical styles within the Rajasthani genre. Her song “Sherni” achieved particular success, accumulating 2.7 million views and 93,000 likes. The music video featured her in her characteristic style, reinforcing her brand identity. She writes, sings, and acts in her own music videos, maintaining creative control over her artistic output. In 2025, she released “Maaf Na Kari” featuring collaborations with other regional artists. Her recent work includes “Womaniyaa” with Minakshi Rathore and “Marwad Ro Bando” featuring multiple artists. These collaborations have expanded her reach and introduced her to new audiences.
The Tomboy Identity and Public Perception
Ratan’s most distinctive characteristic is her tomboy presentation. Unlike most female social media influencers who adopt conventionally feminine aesthetics, she embraces boyish clothing, hairstyles, and mannerisms. This choice sets her apart in a crowded digital landscape. During her school days, Ratan wore traditional girls’ uniforms with long braided hair as required. However, she found the daily hair maintenance tedious and time-consuming. One day, she decided to cut her hair into a boy’s style, and her mother’s positive reaction encouraged her to maintain this look. Many people genuinely mistake her for male, especially when encountering her content for the first time. Rather than being offended, Ratan has embraced this confusion as part of her brand. She presents as neither traditionally masculine nor feminine, creating her own unique identity. This authentic self-expression has resonated particularly strongly with LGBTQ+ audiences and those who don’t conform to traditional gender presentations. She has become an inadvertent role model for self-acceptance and living authentically, though she primarily identifies as a woman who prefers masculine styling.
Entrepreneurial Ventures
Beyond entertainment, Ratan has demonstrated impressive business acumen. She owns and operates Karni Fashion, a unisex clothing store located in Jaipur. The physical shop is situated at Hanuman Vatika, Near Pratap Circle, Jhotwara, Jaipur, Rajasthan. Karni Fashion offers a variety of products including jewelry, shirts, jeans, and other fashion accessories. The brand reflects Ratan’s personal style, focusing on comfortable, gender-neutral clothing. Her business leverages her social media following to drive sales and brand awareness. The brand also maintains a strong Instagram presence with 446,000 followers. This digital storefront allows customers from across India to browse and purchase products. Her promotional posts on her personal account regularly feature items from her clothing line. She collaborates with local Jaipur fashion brands for paid promotions and partnerships. These business relationships provide additional income streams while supporting the local fashion ecosystem. Her entrepreneurial success demonstrates that social media fame can translate into sustainable business ventures.
Net Worth and Earnings
As of 2025, Ratan Chauhan’s estimated net worth stands at approximately ₹7 crore. This wealth accumulation is particularly impressive considering her young age and relatively recent entry into entertainment. Her diversified income sources provide financial stability. Her monthly income is estimated at around ₹2 lakh from various sources. YouTube ad revenue contributes ₹20,000 to ₹25,000 monthly, while her singing career generates approximately ₹30,000 to ₹40,000 per performance or release. These figures fluctuate based on video performance and booking schedules. Social media endorsements form a significant portion of her earnings. With over 3.4 million Instagram followers, she commands substantial fees for sponsored posts and brand collaborations. Her authentic engagement with audiences makes her attractive to advertisers seeking genuine influencer partnerships. Karni Fashion provides another steady revenue stream. The combination of physical retail and online sales, boosted by her personal brand, generates consistent profits. Her business ownership allows her to build long-term wealth beyond social media’s volatile nature.
Collaboration and Friendships
Ratan frequently collaborates with Bebo Bahada (Choudhary), her best friend and fellow content creator. The duo has produced numerous viral videos together, combining their creative energies. Their on-screen chemistry and genuine friendship resonate with audiences who appreciate authentic relationships. She works with various Rajasthani singers and musicians on her music projects. These collaborations help preserve and promote regional musical traditions while reaching younger, digital-native audiences. Her partnerships bridge traditional folk music with contemporary social media trends. Fellow TikTok stars and Instagram influencers often appear in her content. These cross-promotions benefit all parties by exposing each creator to new audiences. The collaborative spirit of her content strategy reflects modern influencer marketing best practices.
Challenges and Resilience
The TikTok ban in 2020 represented a major professional challenge for Ratan. Losing access to 3.3 million followers overnight devastated many content creators’ careers. However, she viewed this setback as an opportunity to diversify and adapt rather than a permanent defeat. Her father’s death created emotional challenges that extended beyond personal grief. Depression following his passing affected her mental health and creative output. Cutting her hair short became both a practical choice and a symbolic fresh start during this difficult period. Breaking into the music industry as a social media personality required proving her legitimacy as an artist. Some critics dismissed her as merely an influencer rather than a genuine musician. Her consistent output of quality songs and growing subscriber base have largely silenced these doubters. Managing public perceptions around her gender presentation has required confidence and thick skin. While most responses have been positive, she occasionally faces negative comments or invasive questions. Her ability to stay true to herself despite scrutiny demonstrates remarkable emotional maturity.
Cultural Impact and Influence
Ratan has become one of India’s most recognizable tomboys, creating visibility for gender-nonconforming presentations. Her success challenges traditional expectations about how women should look and behave in Indian society. This representation matters deeply to those who don’t fit conventional molds. Her Rajasthani music promotes regional culture and language to national and international audiences. Younger generations who might otherwise overlook folk traditions discover this heritage through her modern interpretations. She serves as a cultural bridge, making traditional art forms accessible to digital natives. She inspires aspiring content creators from small towns and villages throughout India. Her journey proves that geographic location need not limit ambition or success in the digital age. Many young people cite her as motivation to pursue unconventional career paths. Her entrepreneurial success demonstrates that social media fame can transform into sustainable business ventures. Rather than being purely entertainment-focused, she has built multiple revenue streams and long-term wealth. This practical approach to influencer careers sets a valuable example.
Wrapping Up
Ratan Chauhan’s transformation from a small-town Rajasthani girl to a multi-millionaire influencer exemplifies digital India’s opportunities. Her authentic self-expression, musical talent, and business savvy have created a sustainable career that inspires millions. At just 27, her accomplishments span entertainment, entrepreneurship, and cultural preservation. Her story resonates because it defies expectations while remaining deeply rooted in personal truth. She didn’t change herself to fit industry standards; instead, she created space for her unique identity. This authenticity has proven more valuable than any calculated image management. Looking forward, Ratan’s diverse skill set and established platforms position her for continued growth. Whether expanding her music catalog, growing Karni Fashion, or exploring new creative ventures, she has built a foundation for long-term success. Her influence on Indian social media and youth culture will likely extend well beyond her current achievements.
Frequently Asked Questions
Q1: Who is Ratan Chauhan?
Ratan Chauhan is an Indian singer, social media influencer, and entrepreneur born August 31, 1998, in Khatipura, Rajasthan. She is known for her tomboy style and Rajasthani folk songs. Her real name is Navratan Chauhan, and she’s nicknamed Nikku by family and friends.
Q2: What is Ratan Chauhan’s gender?
Ratan Chauhan is female, though she prefers masculine clothing and hairstyles. Many people initially mistake her for male due to her tomboy presentation. She has become India’s most famous tomboy influencer while identifying as a woman.
Q3: What is Ratan Chauhan’s net worth in 2025?
Ratan Chauhan’s estimated net worth is approximately ₹7 crore as of 2025. She earns from YouTube (₹20,000-25,000 monthly), singing (₹30,000-40,000 per project), Instagram endorsements, and her fashion business Karni Fashion. Her monthly income is around ₹2 lakh from all sources combined.
Q4: What are Ratan Chauhan’s most popular songs?
Her most popular songs include “Karni Chirja,” “Sherni,” “Hanju,” “Maa,” “Nasha,” “Fikar,” “Shehzadi,” and “Jaipuriyo.” “Sherni” has over 2.7 million YouTube views. In 2025, she released “Maaf Na Kari” and collaborations like “Womaniyaa” and “Marwad Ro Bando.”
Q5: How many followers does Ratan Chauhan have?
Ratan has over 3.4 million followers on Instagram and 5.08 million YouTube subscribers as of 2026. She previously had 3.3 million TikTok followers before the app was banned in India. Her fashion brand Karni Fashion has 446,000 Instagram followers.
Q6: What is Karni Fashion?
Karni Fashion is Ratan Chauhan’s unisex clothing store selling jewelry, shirts, jeans, and accessories. The physical shop is located at Hanuman Vatika, Near Pratap Circle, Jhotwara, Jaipur, Rajasthan. The brand also has a strong Instagram presence with 446,000 followers for online sales.
Q7: What happened to Ratan Chauhan’s father?
Ratan’s father passed away due to lung damage several years ago. She described him as her strength and greatest inspiration in interviews. His death led her into depression and prompted her to cut her long hair short, marking a significant transformation in her appearance and life.
